"Interestingly, koi, when put in a fish bowl, will only grow up to three inches. When this same fish is placed in a large tank, it will grow to about nine inches long. In a pond koi can reach lengths of eighteen inches. Amazingly, when placed in a lake, koi can grow to three feet long. The metaphor is obvious. You are limited by how you see the world."
-- Vince Poscente

Friday, August 5, 2011

Want to know how to build repeat business in your bar.. check out this great article from Nightclub & Bar

Check out this great Editor's Blog from Nightclub & Bar on how to build repeat business?

Seven Steps to Building Repeat Business
By Robert Plotkin
August 2, 1011

Want to quickly double the volume of business you're currently doing at the bar? Gimmicks and slick promotional schemes won't get you there. The only tried-and-true way to accomplish your goal is to convert first-time visitors into regular clientele. Regulars create a sustainable residual income that you wouldn't have realized otherwise, often providing the financial boost needed to keep the doors open. Every operator likely shares the same ambition: to become a popular destination venue.

Building a loyal core of repeat guests depends entirely on doing a great job the first time those people come in; today's regular guest was yesterday's newbie. There are seven key steps to building repeat business.

To read the full article and find out what those seven steps are... click here.

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Son Isaac on Camel in Tangiers

Son Isaac on Camel in Tangiers
"Sometimes your only available transportation is a leap of faith."-- Margaret Shepard