Business Sherpa: "Hey check this out bar owners - this is a great article on using Facebook to increase traffic and revenue to your bar!"
VIBE Newsletter
www.nightclub.com
October 17, 2011
By: Dave Dronkers
According to Facebook, more than 1 billion pieces of content are shared on the social networking sites each day! This presents a huge challenge in trying to get Facebook visitors to engage with your brand and your beverage program.
How have some restaurant companies figured out how to move from "broadcast" mode into "engagement"? How have they engaged people so well that their fans invite others along for the viral ride? You and your team may or may not be directly involved in social media marketing, however, it's important to understand how to execute it properly so it reaps the greatest rewards - traffic and sales - for your drink program.
To learn more, read the entire article... click here.
Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts
Monday, November 14, 2011
Monday, September 27, 2010
Check out Three Best Ways to Use Location-Based Social Media
By Riva Richmond
Wall Street Journal (WSJ.com)
Restaurants, retailers and other small businesses with storefronts are embracing location-based social networks - think Foursquare or Facebook Inc.'s Places - to woo customers and keep them coming back.
The services allow smartphone-toting customers to "check in" to a business or address, and then instantly share that information with friends and connections. Other fast-growing pioneers in the field include Brightkite Inc., Gowalla Inc. and online-review heavyweight Yelp Inc.
Marketing experts say the services offer inexpensive, easy and effective ways for a small business to get its name out and engage customers (see related article, "Getting Customer to 'Check In' With Foursquare"). Foursquare and Yelp currently offer the most developed tools for small companies that want to run promotions, though other services are developing similar ones.
If you want to try location-based service, it's easy to get started. First, find out whether your business is already listed in services popular to your area. If so, claim ownership and make sure the listed information is complete and correct. If not, add the listing yourself.
to read the full article... click here.
Wall Street Journal (WSJ.com)
Restaurants, retailers and other small businesses with storefronts are embracing location-based social networks - think Foursquare or Facebook Inc.'s Places - to woo customers and keep them coming back.
The services allow smartphone-toting customers to "check in" to a business or address, and then instantly share that information with friends and connections. Other fast-growing pioneers in the field include Brightkite Inc., Gowalla Inc. and online-review heavyweight Yelp Inc.
Marketing experts say the services offer inexpensive, easy and effective ways for a small business to get its name out and engage customers (see related article, "Getting Customer to 'Check In' With Foursquare"). Foursquare and Yelp currently offer the most developed tools for small companies that want to run promotions, though other services are developing similar ones.
If you want to try location-based service, it's easy to get started. First, find out whether your business is already listed in services popular to your area. If so, claim ownership and make sure the listed information is complete and correct. If not, add the listing yourself.
to read the full article... click here.
Wednesday, June 2, 2010
Merchants Push Sales Through Social Media
Early Adopters Add Shopping-Cart Apps to Fan Pages to Sell Items, Services
By: Sarah E. Needleman
The Wall Street Journal: Small Business Online
After learning how to market themselves through tweets and status updates, some small companies are taking the next step: selling directly to consumers via social-networking sites.
Merchants on Facebook and MySpace are adding e-commerce stores to their fan pages, hoping users will scan lists of for-sale items and services—such as floral bouquets, hand-crafted jewelry and spa treatments—and click a button to add them to online shopping carts. (MySpace is owned by News Corp., publisher of The Wall Street Journal.)
The e-commerce trend, also being adopted by large companies such as Hallmark Cards Inc. and Brooks Brothers Inc., so far appears limited to Facebook and MySpace, where applications for selling directly to consumers started cropping up in 2008. Other popular social-networking sites, such as Twitter and LinkedIn, don't offer a direct-sale platform.
Early adopters say they've so far seen only modest results, and generally not until after they've established a loyal-fan following.
To read more… click here.
By: Sarah E. Needleman
The Wall Street Journal: Small Business Online
After learning how to market themselves through tweets and status updates, some small companies are taking the next step: selling directly to consumers via social-networking sites.
Merchants on Facebook and MySpace are adding e-commerce stores to their fan pages, hoping users will scan lists of for-sale items and services—such as floral bouquets, hand-crafted jewelry and spa treatments—and click a button to add them to online shopping carts. (MySpace is owned by News Corp., publisher of The Wall Street Journal.)
The e-commerce trend, also being adopted by large companies such as Hallmark Cards Inc. and Brooks Brothers Inc., so far appears limited to Facebook and MySpace, where applications for selling directly to consumers started cropping up in 2008. Other popular social-networking sites, such as Twitter and LinkedIn, don't offer a direct-sale platform.
Early adopters say they've so far seen only modest results, and generally not until after they've established a loyal-fan following.
To read more… click here.
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