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Mimi's Cafe's Value Revolution
By: Alissa Ponchione
November 14, 2011
When it comes to happy-house specials, every operator thinks their happy hour is not only the best but also offers the most value. However, the executives at Mimi's Cafe claim that theirs is the happiest. Launching its "Happiest Hour" promotion, the Irvine, Calif. based Mimi's Cafe is offering small bites and wine flights every day of the week. Chief Concept Officer Mark Mears says taht at 145 locations, guests will be offered delicious treats and drinks - all part of Mimi's Revolution strategy.
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