Check out Top 5 Social Media Fails from Inc.com

If your business keeps you  busy like mine does me, then you hardly have time to learn let alone utilize social media effectively... and the last thing you want is negative impact from it... here is a great article from Inc.com that gives you just a few things that you can concentrate on to upgrade your social media strategy.
- Business Sherpa

Top 5 Social Media Fails

Think you're pretty great at Twitter? A pro at Facebook? Fact is, your social media strategy could use an upgrade. Here are five ways to fix the little things you're messing up.

The White House does it, the world's biggest media outlets do it, and your business looks out-of-date without it: Social media. And it's widely beloved for providing some of the best word-of-mouth style maketing just a bit of money can buy.

To read the full article... click here.

Check out this article with great tips for LinkedIn

7 Things You're Doing Wrong on LinkedIn

By Tom Searcy
EXPLOSIVE GROWTH, INC.COM
Jun. 27, 2012

Today, LinkedIn is the No. 1 social media platform for professionals. Estimates of professional participation in LinkedIn are as high as 83%.

But when I talked to one of my friends -- social media expert Alexandra Gibson from OttoPilot Media -- she told me that she sees too many professionals making a lot of mistakes...

Click here to read the full article and see the seven mistakes and how to rectify them.

Check out Three Best Ways to Use Location-Based Social Media

By Riva Richmond
Wall Street Journal (WSJ.com)

Restaurants, retailers and other small businesses with storefronts are embracing location-based social networks - think Foursquare or Facebook Inc.'s Places - to woo customers and keep them coming back.

The services allow smartphone-toting customers to "check in" to a business or address, and then instantly share that information with friends and connections. Other fast-growing pioneers in the field include Brightkite Inc., Gowalla Inc. and online-review heavyweight Yelp Inc.

Marketing experts say the services offer inexpensive, easy and effective ways for a small business to get its name out and engage customers (see related article, "Getting Customer to 'Check In' With Foursquare"). Foursquare and Yelp currently offer the most developed tools for small companies that want to run promotions, though other services are developing similar ones.

If you want to try location-based service, it's easy to get started. First, find out whether your business is already listed in services popular to your area. If so, claim ownership and make sure the listed information is complete and correct. If not, add the listing yourself.

to read the full article... click here.

Check out And Now, the Tricky Part: Naming Your Small Business - WSJ.com

Business Sherpa: "Hey guys, check out this interesting article..."

And Now, the Tricky Part: Naming Your Business
By EMILY MALTBY
WSJ.com, Small Business

Jake Schwarz, an attorney, spent months trying to settle on a name for his law firm.
He considered using the founders' names, as many law firms do, but "Iida, Schwarz and Prenton" was awkward to spell and pronounce. He contemplated "Lighthouse Law Group" and "Summit Legal Partners" but thought they sounded like motivational posters. Some of the more promising names he mulled were "Consilium" and "Acuity Law Group," but he realized that half his clients, based in Japan, would struggle with the phonetics.

"Literally, I was banging my head against the wall," Mr. Schwarz recalls.

As many entrepreneurs can attest, deciding on a name for a new business is no easy task. One with pizzazz can set a new company apart; one that misses the mark can make a burgeoning start-up fall flat.

The problem, marketing and branding experts agree, is that there is no magic bullet to picking the best name.

To read the full article... click here.