"Interestingly, koi, when put in a fish bowl, will only grow up to three inches. When this same fish is placed in a large tank, it will grow to about nine inches long. In a pond koi can reach lengths of eighteen inches. Amazingly, when placed in a lake, koi can grow to three feet long. The metaphor is obvious. You are limited by how you see the world."
-- Vince Poscente
Showing posts with label Gap. Show all posts
Showing posts with label Gap. Show all posts

Monday, November 29, 2010

Check out this interesting marketing technique...

WEB REVIEW: With Groupon and its ilk, daily deals drive demand
By Jim Cota
IBJ.com
October 30, 2010

A few months ago, something interesting happened.

A small company in Chicago called Groupon sent out an e-mail offering to sell a Gap gift card with a $50 value for $25. It was part of a marketing campaign - fully endorsed by Gap, by the way - to test the waters with a national campaign of this type. With no prior frame of reference, neither Groupon nor Gap had any idea what to expect, but I think it's fair to assume the results exceeded their wildest aspirations...

To read the full article... click here.
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Son Isaac on Camel in Tangiers

Son Isaac on Camel in Tangiers
"Sometimes your only available transportation is a leap of faith."-- Margaret Shepard