Some chains demand more experience - and more cash - from buyers
By Emily Maltby
The Wall Street Journal - Small Business Online
November 15, 2010
For entrepreneurs, it's getting tougher to get in on some franchises these days.
With the economy in the dumps, an array of franchisers are raising their standards for prospective buyers. They're demanding candidates to bring much more cash to the table, as well as a stronger track record of experience in the industry. In some cases, they're even inspecting the buyers' current operations to see just how well they're run.
Tactics for Tough Times
"The margin for error in a down economy is less," says Darrell Johnson, chief executive of franchise research-and-consulting firm FRANdata in Arlington, VA. "In a good economy, when you are struggling and learning on the job there is more margin for error because the economy is helping you along."
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"Interestingly, koi, when put in a fish bowl, will only grow up to three inches. When this same fish is placed in a large tank, it will grow to about nine inches long. In a pond koi can reach lengths of eighteen inches. Amazingly, when placed in a lake, koi can grow to three feet long. The metaphor is obvious. You are limited by how you see the world."
-- Vince Poscente
-- Vince Poscente
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