Eateries cash in on TV appearance
Scott Olson
September 2, 2010
IBJ.com
The venerable Edwards Drive In on Indianapolis' southeast side has built quite a clientele in its 53-year existence. But the old-fashioned eatery has attracted scores of newcomers since its national television debut last month.
Edwards, along with Bub's Burgers & Ice Cream in Carmel and Gray Brothers Cafeteria in Mooresville, were featured Aug. 18 on the Travel Channel's popoular "Man v. Food" TV show.
For Jeff Edwards, who operates the family-owned drive-in at the corner of Raymond Street and Sherman Drive with his sister, the national exposure has created quite a stir.
After the airing, Edwards instructed his staff to query customers on whether they've been to the restaurant before.
"Three out of five were brand new, which is an alarming amount considering we out 500 to 600 customers through every day," he said. "It's created a tremendous amount of travel business, because they've seen it on the show."
to read the full article... click here.
No comments:
Post a Comment