"Interestingly, koi, when put in a fish bowl, will only grow up to three inches. When this same fish is placed in a large tank, it will grow to about nine inches long. In a pond koi can reach lengths of eighteen inches. Amazingly, when placed in a lake, koi can grow to three feet long. The metaphor is obvious. You are limited by how you see the world."
-- Vince Poscente

Monday, March 8, 2010

Yelp: Advertise or Else?

Note from Larry B: "Don't get "Yelped" It should become routine business practice for business owners to review the "reviews" posted online on all sites and respond accordingly."

Yelp: Advertise or Else?
The site faces a lawsuit—and a barrage of criticism—for mingling ads and reviews

By Peter Burrows and Joseph Galante
Bloomberg Business Week, March 3, 2010

Getting Yelped. That's the term angry business owners have started using when they feel unfairly criticized on the popular review site. Now Yelp is being forced to deal with its own unanticipated criticism. In a federal lawsuit filed in California on behalf of Long Beach's Cats & Dogs Animal Hospital, attorney Jared Beck claims that Yelp routinely highlights negative customer reviews unless business owners agree to advertise with the company. Beck, a Harvard-trained trial lawyer in Miami, says dozens of businesses have contacted him with similar allegations, and he plans to file an amended complaint with more companies in the coming weeks. "This is not an isolated incident," says Beck. "This seems to be a companywide practice."

To read more... click here.
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Son Isaac on Camel in Tangiers

Son Isaac on Camel in Tangiers
"Sometimes your only available transportation is a leap of faith."-- Margaret Shepard