"Interestingly, koi, when put in a fish bowl, will only grow up to three inches. When this same fish is placed in a large tank, it will grow to about nine inches long. In a pond koi can reach lengths of eighteen inches. Amazingly, when placed in a lake, koi can grow to three feet long. The metaphor is obvious. You are limited by how you see the world."
-- Vince Poscente

Monday, January 4, 2010

When It's the Time for Plan B

Wall Street Journal, Small Business
WSJ.com, December 19, 2010
By: Accidential Entrepreneur

Two months after launching Brand Thunder, Patrick Murphy sensed that sales were sluggish becuase he was charging too high a fee for his sole product, a customized Web browser.

So he temporarily slashed the price by more than 75% and gave the product new, income-generating features, including ads and a search tool, by forming partnerships with other businesses.

The original fee "was a leap for something that wasn't proven," says Mr. Murphy, who started the Dublin, Ohio company in 2007 in anticipation of a pink slip from a large internet company. "We had to be nimble enough to make that change or this business would not be here today. It was live or die."

To read more... click here.
Posted by at
Labels: , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)

Son Isaac on Camel in Tangiers

Son Isaac on Camel in Tangiers
"Sometimes your only available transportation is a leap of faith."-- Margaret Shepard