Judging A Book By Its Cover

One of the biggest mistakes I have seen potential business buyers make over the years is to judge a business by the "package" prepared by the broker. A package is only a snapshot--a buyer needs to see the full length feature film. A true sense of a business can only be gained by actually seeing the business, walking around, talking to the owner,imagining oneself in that environment on a daily basis. Seeing a business is not doing a drive by and looking at the business from the outside. Buyers must invest some time to get out and tour potential business acquisitions--some true gems will be missed if the buyer makes a decision only on the "book cover".